From what I can gather faceroller is clone of twitter that adds photos and location to short messages. It appears to be geared toward mobile phone users and a beta version of the application (Java based) is available for download. The download link is at the bottom of the faceroller home page.

I am assuming you can also add items via the website as well. At this time faceroller will integrate with facebook and flickr.

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The idea looks very interesting, when you hover over a posted item the associated image enlarges and a Google map of the location appear in a bloating window. It is a bit clunky, however I am sure they will refine this feature.
I will most likely sign up, associate it with my facebook account, and try the service. faceroller will be facing stiff competition with twitter which is fast and popular.
Mobile social networking is getting "hotter" and I image we will see quite a few mobile social networking services popping in the near future. As with any popular type of service faceroller may be a hit, it is hard to say at this point.
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